Originally released in 2000, an 80-proof version of Revelstoke, as it was known back then, quickly found fans across western Canada and the U.S. Its enticing spiciness and an irreverent promotion campaign that featured, among other things, bikini-clad lap dancers and advertising on urinal mats saw to that. However, there were significant corporate changes at Phillips in 2001, and a shift of focus to other products. This left Revelstoke to languish for lack of support. A small core of fanatics refused to give up on it though, and went to great lengths to find what few bottles were still being produced, thus helping to keep the brand more or less alive. Well the intervention of fanatical supporters has finally paid off; Revelstoke is now back as Revel Stoke Spiced Whisky and distribution has been ramped up in 13 states.