The distillery is situated on the northern end of the island in the shadow of Mt. Pelee. This is an active volcano, most notably wiping out the city of St. Pierre in 1902. While its position is risky, this location provides excellent volcanic soils for growing sugar cane as well as bananas and pineapples. All of the steps of rhum agricole production are carried out on the estate. Beginning with growing and harvesting the sugar cane, which is pressed within one hour after it is harvested to produce cane juice, which is then fermented, distilled and aged.
Rhum J.M. Blanc is the youngest rhum agricole in their line. It is rested in stainless steel tanks for four months before being cut down to 100-proof and bottled. This makes for a very fresh rhum that is clearly an agricultural product. While some of its flavors can be a little off-putting for someone who is more used to smooth, mellow, vanilla-tinged white rums, rhum agricole blanc has its own charms. In some respects it is analogous to blanco tequila, which also tends to be be aggressively agricultural with a few rough edges that have not been smoothed by the brief rest before bottling.