The year was 1913, and Joseph E. Seagram was busily working on a special project in his Waterloo, Ontario distillery. To celebrate his son’s wedding, Seagram was developing a special blend of his finest whiskies for him. And thus, the V.O. legend was born. Let's hope the folks at Diageo, who now own the V.O. brand, remember that date and release a special centenary edition for us in 2013.
Seagram’s Waterloo distillery was eventually closed in 1992, a victim of industry consolidations. Since then V.O. has been produced at Diageo’s distillery in Valleyfield, Quebec, with some spirit components coming from other plants. Although flavourful and multi-faceted, V.O. is best served as a mixing whisky, its spirity whiffs and ginger notes complement a dry ginger ale.