The idea of a line of alcoholic beverages in bottles shaped like uniformed duty officers started with thoughts of a toast.
David Fox, wife Jennifer Dempsey Fox, and partner Powell W. Arms wanted to raise a glass and pay respects to the daily sacrifices of American troops, firefighters, and police officers.
The business proposition developed when the trio thought about what they might drink when they clinked their glasses in a liquid salute.
"You can buy a bottle of beer with an Eagles logo. You can buy a beer with a Phillies logo," said David Fox, 38.
"But if you put your life on the line for us, why isn't there anything that celebrates that?"The Foxes and Arms, all of Narberth, took the idea and created a business plan. The result is Brave Spirits, a line of alcoholic beverages wrapped in patriotism from its name to its bottling.
So far, the brand includes At Ease Rum, First In Whiskey, Valor Vodka, and Standing Guard Gin. The colors are patriotic. The brand is American-made, and the 750-milliliter bottles resemble men standing at attention.