360 Sorrento Lemon vodka is one of the new flavored lines of the "Eco Friendly Flavored Vodka Series." The Sorrento Lemon flavor is a reference to the famous Italian lemon from the southern coast of the Mediterranean Sea.
In 2010, the Beverage Testing Institute said 360 Sorrento Lemon was "A delicious, pure fruity lemon vodka for lively cocktails." This was followed up in 2011 by an equally positive review: "A delicious, vibrant lemon vodka." They repeated the exact same description in their 2014 review.
360 Vodka is the eco-friendly vodka that prides itself on thorough reduction in carbon footprints--they take great care to use packaging from glass to paper to ink of recycled or other friendly products. As such, they claim to have "reinvented" the vodka.