Innovation is always at the front of our minds. The goal was simple; create a flavored vodka leading contemporary cocktail culture in unexpected directions. With Absolut Hibiskus we pushed the envelope once again by creating our first-ever floral-flavored vodka.

Like its namesake flower, Absolut Hibiskus was a showstopper. Aromas of exotic hibiscus fused with ripe and round notes of freshly sliced pomegranate. Bright layers of fruity and floral flavors burst through, bringing a natural sweetness.

Absolut Hibiscus was ideal for experimentation, letting the doors fly open to creative mixology with inspiration from the garden.

Bold, sophisticated and original. Just how we like it.