Pirassununga Cachaça is Brazil’s potent cachaça liquor distilled from fermented sugar-cane juice (While rum is distilled from molasses, cachaça is distilled directly from the juice of the unrefined sugar cane.) Prior to distillation the juice ferments in a wood or copper container for three weeks and is then boiled down three times to a concentrate. Cachaça is always distilled in such a way that the scent of sugar cane and inimitable flavor typical of rum are retained. Sold throughout this vast nation of 160 million people, from corner markets in Sao Paulo and Rio de Janeiro to the farthest fringes of the Amazon.