The name, “Kickapoo Joy Juice”, was originally coined as a “volatile brew” in Li’l Abner, an American comic strip. Al Capp, the cartoonist, described the drink as “a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as frozen codfish”. It was said to be an elixir of such power that the fumes alone have been known to melt the rivets off battleships.