Lillet or Lilet? All these names could be found for the same product right from the beginning and as shown by the advertising objects and posters. The Lillet brothers wanted their name to be pronounced correctly: LL being normally pronounced ye and not L.

To improve the quality and sustainability of the unique Lillet recipe, in 1985, Lillet was reformulated, after working closely with the Bordeaux University’s Institute of Oenology and applying the most modern methods of oenology. Aiming to get the right and consistent balance acidity-sweetness, the sugar content was slightly reduced, giving priority to the fruitiness while maintaining the same quinine bitterness concentration. Notheless, many drinkers complained that the drink no longer had the same ‘bite’, altering cocktails such as the Vesper Martini.

In 2011, a demand emerged from the Lillet women consumers, a rosé Lillet version and Bartenders were willing to extend the ways of consumption too. So Jean-Bernard Blancheton, the current master cellar of Lillet created Lillet rosé. Still true to its authentic heritage, based on the high quality of its natural ingredients and its sophisticated characteristic, he used the same handcrafted orange liqueurs as for Lillet Blanc and Lillet Rouge and made a specific red fruit liqueur that brings its uniqueness to the Lillet rosé.