Lucky Player was founded by Mr. M, a successful American businessman with a large portfolio and with a particular passion for the better things in life. His primary business is in executive jets, which has allowed him access to the world and some of the most interesting clients. He loves to work hard, but when he’s done for the day, he plays hard too. Often throwing parties and going and enjoying the finer things.

One day, after a hard day at work he became disappointed with the selection of Ultra-Premium Vodkas. Sold as smooth, often distilled many times and mainly in an array of boring bottles he thought, “There should be better Vodka, and while they are at it, make it exciting” On a trip to Vegas with a group of entrepreneurs over dinner he started to air his boredom of the overpriced Vodkas on the market; Later that night they all went to play and called his bluff, “Why don’t you create the better Vodka brand?” he was surprised by the challenge. The group then said “Play a round of roulette, pick your lucky number and make a commitment” Well, not being a shy sort he did just that, and the rest is history, he spend most of 2009/10 jetting around the world, with one mission, to create the best quality Ultra-Premium Vodka possible.

He hired top experts from the spirits industry and looked for the best processes. He quickly realized that the most important factor is the quality of the base ingredients. The highest quality grain was found to be French winter wheat and one of the best sources of water in the world, France. Make no mistake, some Vodka’s pertaining to be Ultra-Premium use inferior ingredients and then try to blindside the consumer with how many times they are distilled There are good Vodkas made from quality grain, distilled just once, there are poor tasting vodkas distilled 50 times made from poor ingredients. Well after finding the best ingredients it was time to look at the distilling process and the filtration methods; It also takes a very special Ultra-High quality filtration system “The Best” impeccable stainless steel column stills and run it through 5 times to ensure one of the smoothest Vodka’s available with the perfect character (if its distilled more times it looses character) for the palette with no burn. The naturally sourced French water gives that distinctive crispness to the Vodka. So the process began, The bottle & design were equally important and it took many prototypes to come up with the bottle design, choice of a high grade glass and the perfection for details like the 777 embossing on the front. Genuine French cork bottle stoppers and the creation of striking and beautiful artworks. Utilizing one of the world’s finest cognac’s distilling plants in Southern France, Lucky Player’s journey began, producing an amazing Vodka along with its Luxury label “Fleur de Lis Vodka”, (an even smoother upscale zipping quality Vodka.) The results are amazing. At the same time the branding was clear, after all it started with a lucky bet ! “Lucky Player Vodka” was born at that moment.