Since it’s founding in 1962, Bacardi Limited has become the largest privately held spirits company in the world; but it wasn’t until 2011 that Bacardi entered the spiced rum category. Bacardi Oakheart, the first spiced Bacardi rum was launched after competitor Captain Morgan moved their headquarters out of Puerto Rico, which happens to be the same island where Bacardi rums are produced. Puerto Rico, however, is not the birthplace of the Bacardi brand, and for its newest product, and ad campaign, the company will be highlighting its history and heritage.