Typically the drink is associated with the state of Michoacan in Mexico, in particular the Purepecha-populated areas in the vicinity of Uruapan. The flavor is a buttery sweet, similar to vanilla and is usually served at room temperature.

Charanda comes in many brands just like any other distilled spirit. Some of the most popular are Charanda Tres Extra Reposado, Charanda Tarasco Blanco, Charanda Tarasco Reposado, Charanda Tarasco Añejo, and Charanda Uruapan Blanco.