Hum has a striking crimson red color from fair trade hibiscus, a peppery kick from organic ginger, heady aromatics from cardamom and the intoxicating fragrance of kaffir lime. This unparalleled spirit ironically tastes like the boldest “red wine” you could ever imagine.

Hum is technically a “liqueur,” however, it cannot be compared to traditional liqueurs with which most consumers are familiar. At a bold 70 proof, hum was created as a base spirit (like Rum, Tequila, Scotch). We consider hum to be in a category of its own as there is nothing else like it on the market in that it is strong enough to stand alone, but also has the versatility to blend with every other base spirit, wine, champagne and beer!