What would you do if someone told you that you could help the environment by purchasing a bottle of vodka? That’s exactly the message America’s oldest continuously operating distillery, McCormick Distilling, is trying to spread with the launch of their brand new product 360 Vodka, as it enters the highly competitive market of ultra luxury vodkas. With this new launch, the company’s recently formed Earth Friendly Distilling Co. division also hopes to establish new sustainable product development and packaging standards in the distilling industry.