This was the first time we challenged the bottle shape by modifying the finish of the glass. Absolut Glimmer was a glimmering version of our iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.

Absolut Glimmer containing Absolut Vodka Original was launched in more than 100 markets worldwide.