In 1989, Romero Britto first created ‘Absolut Britto’ and joined other Artists like Andy Warhol and Keith Haring in the league of artists participating in the famed trend setting ad campaign.

Then, in 2003, Absolut again commissioned Britto to design their commemorative 25th Anniversary Bottle of Absolut in America. This became the very first time, Absolut allowed their signature bottle design to be transformed into a silkscreen printed work of art for full national distribution.