Alcohol Victoria has been sold in Mexico for more than 100 years. It is a high proof cane spirit, consumed in many ways, but most commonly in winter punches and coffee. Because it is a high proof (99 Proof) distillate of cane sugar, Hispanics also use Alcohol Victoria for many home remedies, such as for arthritis. This contributes to the fact that many families will keep a bottle, or two, on hand.

New to the United States, Alcohol Victoria is a well recognized label to the Hispanic consumer and will sell once the consumer is aware it is available. Alcohol Victoria is popular amongst the ever-growing U.S. Hispanic population and is available in two sizes