Bong Spirit Imports was founded by a group of partners in Orlando, FL. In 2005 Artist Jimi Beach developed the concept for the Bong Spirit brand and served as the company’s marketing director. The New York Times Company stated, regarding Bong Spirit, “it is certainly a well-designed marketing strategy that not only redefines the spirit world, but also the art community”. Beach chose the controversial bottle design based on its symbolism as a communal object, and the cultural role it has represented for decades as an underground icon in the arts and entertainment community.

In 2006, the company launched the Spirit of the Brand program, which was based on a collector series of bottles featuring the art of several up-and-coming artists. The art bottles are distributed randomly in cases of both 750ml and 1L bottle sizes.