Tequila Herradura (officially Grupo Industrial Herradura) is a tequila distiller located in Amatitan, Jalisco, Mexico. It was formally founded in 1870 by Felix Lopez and the business remained in the family for over 125 years. Today it is owned by US beverage maker Brown-Forman, but the tequila is still made in the same place and facilities under a Mexican subsidiary. Tequila products sold under the Herradura name are 100% agave.