HITEJINRO Co., Ltd. manufactures and sells alcoholic beverages in South Korea. Its products include beer, soju, whisky, wine, rice wine, and plum wine products. The company markets its beer products under the hite, Max, Dry d, S, Stout, Lager Beer, Prime Draft, J draft, and QUEEN’S ALE, as well as Kirin Ichiban Shibori, Kronenbourg 1664, and Singha brands; and soju products under the Chamisul Soju, Chamisul CLASSIC, JINRO, Ssodal, Chamisul, JINRO Gold, llpoom JINRO, JINRO OTSU, Premium JINRO, Jinro Dry, Chamisul soaking soju, Hite Soju, Bobaero, and Bobae soaking soju brands. It offers its whisky products under the Kingdom and THE CLASS brand names; wine products under the Taittinger brand; and rice wine under the JINRO MAKGULLI name. In addition, the company offers other products under the Chamisul grapefuit, Maehwasoo, Sparkling JINRO, and JINRO DRY SPLASH names. The company also exports its beer, soju, whisky, Makgeolli, and plum wine products to 50 countries. The company was formerly known as Jinro Ltd and changed its name to HITEJINRO Co., Ltd. in September, 2011. HITEJINRO Co., Ltd. was founded in 1924 and is headquartered in Seoul, South Korea.