Each bottle of the Jasper Goodall editions also come with a booklet that details the history of the striding man figure and the artists that have previously captured the spirit of the figure over the past century. The booklet includes high-quality historical illustrations of some of the best-known advertising campaigns that have supported the striding man’s journey across the decades.

Goodall’s influence since the early 1990s helped to prompt a global resurgence of interest in illustration, noted Diageo, inspiring illustrative artists through his reinvention that often combines the tradition of drawing skills with digital photography and contemporary design technology.