Schwartzhog is a brand name for a “Kräuterlikor” (herb liqueur). Traditionally it is consumed as a digestif liqueur, its ingredients include herbs, fruits and roots such as: wormwood, ginger and “Sauwurz” also known as hogroot. “Sauwurz” is a member of the Gentiana family.

While Sauwurz’s digestive properties were recognised by herbalists over 3000 years ago, superstition and old wives tales attributed other, less scientific qualities to this variety of the gentian root. It was said that wild boar in the Black Forest were drawn to it for its aphrodisiac qualities, hence the name “Sauwurz” or Hogroot. There is no scientific basis to this myth, nor any indication that Hogroot has any such effect on humans.

The hog or wild boar in the family history tells that in the 16th century, when Germany was made up of rival kingdoms, baronies and principalities, Hardenberg castle was built to defend against neighbouring chieftains. On one particular night, an army approached the castle under cover of darkness, to take the Hardenbergs by surprise. Before the invaders could take positions a wild boar, began to squeal loudly, warning the Hardenberg army in time to see off the attack and prevent a siege. From that day, a black wild boar – or Schwartz Hog – has been the family crest of the Hardenberg family and business.