Seagram’s has a rich and storied history which can be dated back to 1857 when the Granite Mills and Waterloo Distillery Company was formed. About seven years later, Joseph Seagram joined the company and by 1911 the company was known as Joseph E. Seagram & Sons. Today, over 100 years later, the Seagram name is still in use as a brand, but ownership of this whisky has been passed on to Diageo who now use the aged stocks at their Valleyfield Distillery in Quebec to produce the whisky.