Identified by historical brands, such as Grappa Julia, Stock Original, Gala and Stock 84, Stock Italy in recent years has successfully introduced new products, while maintaining the traditional level of quality, they are targeted towards younger consumers. Among these, Keglevich, launched in 1963, is today the market leader, both in the vodka category in the fruit vodka, and Limoncé, the liqueur made from lemon that has transformed a made regional drink in a very popular national.