There are many competitors in the tequila liqueur market, including a variety of crèam products like Baja Rosa, Baja Tango, Baja Luna, Baja Mocha, Coquila, Tequila Rose, Tequila Rose Cacao, Tequila Rose Java, TJ Toad Tequila & Tropical Crème, TJ Toad Tequila & Vanilla Crèam and many others. No one has shown any research to indicate there are enough consumers for all of the available products.