This whisky was selected by the President of Brown-Forman Distillers Corporation for its perfect balance and true Kentucky Bourbon flavor, and set aside for his private stock. This rare Bourbon was custom distilled and specially bottled at the direction of the president at the proof of 90.3

“The President’s Choice For a Distinguished Gentleman” did not become a consumer brand until 1968. Prior to that, it seems to have been a special bottling for distillery workers and acquaintances.