Like its namesake mountain, Truuli Peak Vodka presents a striking image ‘” a tall, slim bottle covered in a frosted white expanse capped by jagged blue mountain peaks with crystal-clear glass extending above to the blue-and-silver wrapper securing the cork cap.

Truuli Peak exhibits a similarly striking visage. At 6,612 feet above sea level, Truuli is the highest peak in the Kenai Mountain Range, situated to the southeast of the eastern end of Tustumena Lake. Looking out across Tustumena on a nice day, Truuli juts its peak up from snow-covered shoulders into the clear blue expanse above.

The creators and marketers of Truuli (the vodka) were hoping to capitalize on the Alaska cache of Truuli (the mountain). The vodka, released at the end of 2011, is produced by Bare Distillery in Anchorage, and is made with all-Alaska ingredients ‘” 95 percent Delta barley and 5 percent wildflower honey. Marketers hope that the aura of an American-made spirit, particularly one flavored with the majestic image of Alaska, helps it compete with other midrange and top-shelf vodka brands, such as Grey Goose, Absolut and Belvedere.