For hundreds of years, the world’s most powerful civilizations used gold as currency. Monetary units, like dollars, were just representations of a fixed weight in 24 karat gold.

They called it `The Gold Standard’.

After meeting at our headquarters in Germany, the Vallure team decided that our triple-gold-filtered vodka deserves a 24 karat gold exterior that represents it.

We call it `The Gold Standard of Vodka’.

The Vallure Vodka bottle is plated with pure gold and crafted with the precision and integrity of high-end jewelry.