Cristall Distilleries unveiled the premium Youri Dolgoruki vodka in a frosted-glass bottle that displays an image of the famous St. Basil’s Cathedral through a clear window in the packaging. Yuri Dolgorukiy Yuri Dolgorukiy was the founder of Moscow in the 12th century and his likeness, along with the ancient St. Basil’s located in the Red Square, creates a strong Russian association. The clear window provides a see-through effect to the church graphic on the back of the bottle. The impression of St. Basil’s is silkscreen printed in six colors, with two gravure-printed pressure-sensitive labels on top of the window and on the closure completing the motif. This unique bottle design strives to reinforce the brand’s image as an upscale, truly Russian product and also to differentiate this brand in the crowded vodka aisle.